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अमर रेमेडीज > कंपनी इतिहास > Personal Care > कंपनी इतिहास का अमर रेमेडीज - बीएसई: 532664, NSE: AMAR

अमर रेमेडीज

बीएसई: 532664  |  NSE: AMAR  |  ISIN: INE787G01011  |  Personal Care

कंपनी इतिहास - अमर रेमेडीज
Amar Remedies Limited is a profit making Company having business of 
 manufacturing and marketing of toothpastes, toothpowders, balm and 
 pain relief ointment.
 
 Our Company was originally incorporated as a private limited company
 
 under the provisions of the Companies Act on April 18, 1984 as Swami
 
 Aushadhalaya Private Limited and subsequently the name of our Company
 
 was changed to Amar Remedies Private Limited on September 5, 1995 
 and subsequently to Amar Remedies Limited on September 6, 1995.
 
 Incorporation
 
 Amar Remedies Limited is a profit making Company having business of
 manufacturing and marketing of toothpastes, toothpowders, balm and
 pain
 relief ointment.
 
 Our Company was originally incorporated as a private limited company
 under the provisions of the Companies Act on April 18, 1984 as Swami
 Aushadhalaya Private Limited and subsequently the name of our
 Company
 was changed to Amar Remedies Private Limited on September 5, 1995
 and
 subsequently to Amar Remedies Limited on September 6, 1995.
 
 OUR HISTORY
 
 1984-89
 
 The objective to start our Company was to research extensively in
 ayurveda. We started researching for ayurvedic medicines not
 available
 in the markets and for cure of extreme diseases. For the first 5
 years,
 we focused mainly on R&D.  In the process, Mr. P Shah set up the
 first
 manufacturing facility at Surat. The first breakthrough for our
 Company
 was in research of oral care products. During this period, we
 constantly tried out various methods of manufacturing of oral care
 range of products. We were successful in launching our first product
 in
 the year 1989. The product was toothpowder under the brand name
 `AMAR'.
 It was the first product launched by our Company and therefore a lot
 of
 marketing planning was to be done. The product proved its efficacy
 but
 could not create volumes in sales as toothpowder over all was a slow
 market and most of the new generations were opting for toothpaste.
 At
 the same time the product was not very price competitive as it was
 made
 with the finest herbs and had medicinal value. Therefore the sales
 could not bring in the desired volumes and our Company started
 looking
 out for possibility of developing the same formulation in
 toothpaste.
 There were lots of problems in trying to stabilize the formulation
 of
 the toothpaste as various herbs had to be put in and at the same
 time
 it had to be manufactured without using any ingredients derived from
 animals.
 
 1989-94
 
 We continued our focused R&D on toothpaste and developed effective
 ayurvedic vegetarian toothpaste under the brand name `AMAR'. In
 those
 days, toothpaste manufacturers were using gelatine as one of their
 ingredients because of which the toothpaste was non-vegetarian. Our
 toothpaste was successful in developing a formulation, which was
 gelatine free.  This was a breakthrough and hence AMAR toothpaste
 was
 launched in the markets of Gujarat for the first time in 1991.  This
 was just test marketing, as we were new in selling toothpaste and
 needed to study consumer behaviour. It took us almost 2 years to
 study
 and to conclude targets for launching toothpaste in various areas of
 India. Therefore after making the necessary changes, we launched
 extensively in the western markets of India, i.e. Maharashtra,
 Gujarat
 and Madhya Pradesh in the year 1994 and set ourselves ambitious
 sales
 targets for toothpastes under various brands.
 
 1994-99
 
 In the year 1995 Mr. Sagar P Shah joined our management. He was to
 focus on marketing, as effective marketing strategy was required to
 have nation wide presence and build the corporate image parallely to
 regular focus on R&D. During the year 1998 we decided to have brand
 extension and launched AMAR regular and named the earlier toothpaste
 as
 `AMAR Strong'. Making variation in addition of active ingredients
 made
 them different from each other. This was done keeping in mind the
 competition and to give new consumers an option. Doing this we
 expected
 more volumes, which were achieved in due course. At the same time we
 were very successful in our R&D in ayurvedic medicines. We had
 finalized the formulation for 24 different products, which would
 cover
 cosmetics and health care. This gave the company a chance to
 diversify
 into ayurvedic medicines, which had started picking momentum in the
 domestic markets and the foreign markets as alternative treatment.
 
 1999-2004
 
 During this period, we transformed our family run business into a
 professionally managed company. We also explored the possibility of
 exporting our toothpastes. The first sale to intermediate trader was
 made in November 2001. We received encouraging response and
 therefore
 decided to set up another factory in Daman. In the year 2001, we
 finished our final work at our newly made Daman plant and
 inaugurated
 in June 2001. The reason for setting another manufacturing unit in
 Daman was the tax benefits offered by the government, which gave it
 an
 edge in marketing. Further, Daman had better infrastructure
 available
 at that point of time, in terms of Power supply, water,
 transportation
 and labour. In exports it benefited us as Daman is closer to the
 Port
 from where most of the shipments were made. This reduced the freight
 cost for the exporters also. We achieved success in selling to
 traders
 in African countries like, Nigeria, Ghana, Sudan, and Tanzania and
 also
 in countries like Dubai & Panama and as a result volumes doubled.
 During this period only, we decided to shift our existing operations
 of
 Surat to Daman keeping in view the advantages available in Daman. We
 increased our capacities in the meantime and started producing more
 varieties of toothpastes for different segments. We were successful
 in
 developing various brands of toothpaste and by the end of this
 period
 we were manufacturing more than 29 different brands including its
 variants. This was very significant as it put the turnover of the
 company to more than double compared to previous years. The company
 also got a major exposure of foreign markets and learnt the selling
 &
 distribution methods of each market.
 
 During this time, we also manufactured and launched Pain Balm and
 Get-Up but we got more & more occupied in selling toothpaste which
 was
 giving us immediate response and therefore in Daman we could not
 focus
 on any other products then toothpaste. All these facilities were set
 up
 and expanded from our own internal accruals. Recently, we have
 expanded
 our capacities of toothpaste to more than 35% of the current
 capacity
 to cater the ever-growing market demand. We had not taken any term
 loan
 facilities from any banks or financial institutions during the last
 20
 years period.
 
 2006
 --Registered Office of the Company has been shifted to Sane Guruji
 Premises, Block No 3, 2nd Floors, 386, S.V. Savarkar Marg, Opp.
 Siddhivinayak Temple, Prabhadevi, Mumbai 400025
 
 2007
 -Amar Remedies Ltd has appointed Mr. Yusuf Iqbal Yusuf as an
 additional director of the Company w.e.f. August 30, 2007.
 
 2010
 -The Company appointed Mr. Sagar P. Shah as Managing Director of the
 Company.
 -Amar Remedies Ltd has appointed Mrs. Preeti Balwantrai Desai and Mr.
 Jyotirmay Prakash Varma as an Additional Director of the Company.
 --Recommends Dividend @ 10% (Rs. 1 per shares) on fully paid Equity
 shares of Rs. 10 each of the company 
 
 2011
 -Registered Office of the Company has been shifted To Unit No - B1 -
 GO1, Marathon Innova, Marathon NextGen, Off. Ganpatrao Kadam Marg,
 Lower Parel (W), Mumbai - 400 013.
 
 2012
 -The Company has changed its Registered Office from existing to -
 Block No. 3, 2nd Floor, Sane Guruji Premises, 386, S.V. Savarkar
 Marg, Opp. Siddhivinayak Temple, Prabahdevi, Mumbai - 400 025, Board:
 (022) 65568091, Email: investors@amarremedies.com,
 cs@amarremedies.com.
स्रोत: रेलीगरे टेचनोवा

न्यूज़ फ़्लैश

  • MARKET CUES : FIIs ने कैश में `637 Cr की खरीदारी की
  • MARKET CUES : DIIs ने कैश में `468 Cr की बिकवाली की
  • MARKET CUES : FIIs ने F&O में `2005 Cr की खरीदारी की
  • MARKET CUES : इंडेक्स फ्यूचर्स में `494 Cr की खरीदारी
  • MARKET CUES : इंडेक्स ऑप्शंस में `2119 Cr की खरीदारी
  • MARKET CUES : स्टॉक फ्यूचर्स में `596 Cr की बिकवाली
  • MARKET CUES : स्टॉक ऑप्शंस में `12 Cr की बिकवाली
  • CITI ON DLF : Sell रेटिंग, लक्ष्य `144/Sh
  • MS ON DLF : Overweight रेटिंग, लक्ष्य `211/Sh
  • CLSA ON DLF : Buy रेटिंग बरकरार, लक्ष्य `190/Sh

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